How to avoid losses in an advertising campaign

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Regionality

Marketers will be familiar with the situation when a client wants to launch advertising throughout Russia, but their budget is only enough for a couple of regions. Often, such campaigns are launched anyway: either fabulous sums are added, or money is spent only on low-frequency, tunisia telegram database which will not bring the expected benefit from impressions. What to do in such a case and clearly assess the situation? Metrica is good for this. In the reports, we analyze incoming traffic to the site by region, then compare the indicators for conversion actions and choose the most profitable ones:

Determining target traffic using Metrica data

Determining target traffic using Metrica data

Keys, keys and more keys

Many topics are devoted to the selection of keywords, and yet incorrectly compiled cores have a large percentage when launching advertising campaigns. Do not try to collect a lot to cover a larger audience → near-theme will bring you more losses than income. Work through the queries that you have collected, add negative words and phrases. They will help filter out non-targeted traffic and save the budget for conversion clients.