Banking MVNO sector shows growth

tanjimajuha20 · Post by **tanjimajuha20** » Wed Jan 22, 2025 6:21 am

According to market participants, 2023 was a good year for the mobile virtual network operator (MVNO) market. Mikhail Kholkhunov, CEO of VTB Mobile LLC, said that the market grew at double-digit rates last year.

"I assess the results of the year as positive. After a short pause in 2022, this year we continued to enter new regions. In the fourth quarter alone, VTB Mobile began operating in the Arkhangelsk, Saratov and Tula regions. The active base and ARPU have also grown: we are actively cooperating with the bank to create joint bright socially significant products," said Mikhail Kholkhunov.

He noted that the company's egypt whatsapp number database strategy is to develop the VTB brand for the bank's clients, so competition with "traditional" market players is low: we are talking about the niche of banking MVNOs. "Banking virtual mobile operators already occupy a significant place in the telecom market, and in Adtech or Data Fusion projects in business, they are sometimes even leaders. Next year, the active base of banking MVNOs will continue to grow due to greater proximity to clients, new products for banking segments and integration with current products and processes," explained Mikhail Kholkhunov.

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Revenue of Russian virtual mobile operators (MVNOs) owned by banks increased by 38% in 2022 and exceeded RUB 8.7 billion (versus RUB 6.3 billion in 2021). Tinkoff Mobile made the main contribution to the aggregate performance of bank MVNOs. However, non-bank virtual mobile operators remain the largest players in this market.

More than 90% of Gazprombank Mobile (OOO New Mobile Communications) clients are Gazprombank clients. This was reported by Anastasia Speshilova, CEO of Gazprombank Mobile.

She evaluates the results of the year positively - the operator managed to double both the subscriber base and ARPU. "You can't retain customers with a low price for communication, and using only this tool is ineffective. Therefore, we create additional values for Gazprombank customers. For example, when using communication, subscribers receive an increase to the rate on the savings account, bonuses for communication when using credit cards, additional minutes when transferring a pension to Gazprombank. Our basic product is favorable tariffs for communication with regular use of Gazprombank cards," said Anastasia Speshilova.

A representative of Allo Incognito (JSC CountryCom) believes that in 2023 the market continued to grow smoothly due to the migration of subscribers from the Big Four operators. "MVNOs provide an influx of new subscribers by offering them convergent services: virtual PBX, business automation, online TV, banking services, insurance, etc.," the company representative added.

New operators also appeared. For example, the operator "GorodMobile" started working on Tele2 networks. The peculiarity is that the operator's services are available to owners of the "Troika" transport card. Clients can pay for communication services with points accumulated in the "Gorod" application. Points are awarded for trips and purchases of goods from partner companies.