Post-event email strategies to maintain engagement

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It helps you form your philosophy, which is a fancy word for your perspective. And that, as you may remember, is part of what people are paying you for. Those are the three biggest “why”s behind email marketing for coaches. Here are some of the specifics of how. Many of these tips can be found on any email marketing best practices list, but this particular list is specifically selected and slanted to what coaches need to accomplish.

Learn how wenzes wegener, a life mentor lawyer data user list and coach, grew her business using getresponse marketing tools, including newsletters, autoresponders, and landing pages. Email marketing for coaches: tips offer a lead magnet or free report that solves a common problem. Offer your site visitors an ebook or a checklist that would be irresistible to your ideal clients, and immediately start seeing your list become a source for business. You can think of this as a way to build your list, but you can also think of it as a screening mechanism: you know the people who sign up for your list are at least motivated to take this step.

If your existing lead magnet is not doing well (for example, it’s getting less than a opt-in rate), it may be because you aren’t offering a solution that people are motivated enough to solve. Set up an autoresponder to continue the conversation. As mentioned above, coaching services have a long sales cycle. You can certainly nurture leads through a weekly email newsletter, but it might work better to walk people through a series of emails specifically designed to take them from point a to point b in your “buying cycle.