The advantages of emails with dynamic content

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What is dynamic email content? Dynamic email content changes based on who receives it. It allows you to send a single email with content tailored to each recipient's needs and interests, rather than sending multiple emails. There are two main types of dynamic content: content blocks targeted at groups of subscribers personalized content based on user profile fields set up specific blocks by adding content to your email and choosing which subscriber groups or segments will be able to see it.

Imagine a travel agency that wants to bc data vietnam promote its latest trips. Instead of sending a list of all available trips to all subscribers, it could use dynamic content to show only trips that depart from airports close to recipients’ locations. The second type of dynamic content is when you personalize a sentence in your email to make it relevant to each subscriber. Collect information about your subscribers and use predefined variables or custom variables to insert this data into your email.

This results in content that appears to have been written specifically for each person who receives it. For example, you can use the {name} tag to insert the recipient's name in the subject line or in the body of the email. More engagement, more sales: dynamic content adds a little something to your newsletter. It's different, it adapts to your subscribers, and it's good news for your conversion rates.