Learn how to define your Buyer Personas with this free guide
You will capture more leads and SQL (Sales Qualified Leads)
Capturing potential customers is the reason for content marketing. Your blog and your resources to download in exchange for data will boost your conversion rate. Specifically, three times more leads are generated through content than with traditional marketing. Did your last trade show not work out well for you? There are more profitable alternatives!
"The Content Marketing Institute (CMI) in its study B2B Content Marketing: 2016 Benchmarks, Budgets and Trends , finds that Lead Generation is the priority for 85% of companies."
You will improve Lead nurturing
Content marketing is much more than just keeping a blog up to date. Generating interesting articles on various topics and targeting your potential customers at different stages of their purchasing cycle provides your sales team with a very powerful tool.
Marketing automation : The tool to sell more and annoy less
You will build customer loyalty
Providing your customers with information that can help them in their business mailing lists poland daily lives, or that can help them get more out of your products or services, is the best way to captivate them.
Success story: Connext positions a client's blog in the Top 20 worldwide in mechanical engineering
In less than a year, our client CLR , a manufacturer of gearboxes and electromechanical solutions, has seen its blog awarded by Feedspot , a leading application in the RSS aggregator sector worldwide. Specifically, the company places CLR's blog at number 20 in its Top 30 Best Mechanical Engineering Blogs on The Planet .
Mechanical-Engineering-transparent_216px.pngThanks to our client's buyer persona analysis and sector and competitive study, our team of editors generates content that connects with the company's customers. In fact, thanks to Connext's work, CLR has significantly improved its international visibility , generating more than 5,000 new monthly visits to its blog in just 8 months. In addition, CLR has significantly increased its lead capture levels , going from 5 to more than 100 leads per month.
As you can see, this is a clear example that content marketing does work in industrial and technological companies . Do you want your company to also have success stories like this one? Tell us how we can help you and remember that we are your Inbound Marketing agency specialized in technological companies.