What are follow-ups and why are they important?

[samiaseo222]

Essentially, follow-ups are the emails you send to your prospects after the initial email.

Not everyone will answer in your initial email – and that's completely okay.

Someone may not have liked payroll directors email list what you said, didn't have time to do that, or didn't even see your initial email.

All circumstances are possible and highly probable.

Hence, to improve response rates for cold email campaigns, we've got follow-ups.

As proof of this, here's the average reply rates you can get per follow-up email:


This data came from our analysis of millions of lemlist cold email campaigns .

Of course, this depends on your prospect list, initial sales email templates , and finally, the follow-up email templates you're sending.

But you get the point.

Perhaps the number won't be the same for you – but the percentage will.

Based on your initial cold email and goal, there are various types of follow-up email templates you can send.

But, in this particular case, we're going to see the 2 best follow-up email templates for scheduling an interview.