What is Yandex Audience and how does it work

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Showing ads only to those users who want to click on them (and it would be better to place an order right away) is a marketer's golden dream. In reality, there is no magic button, and high conversion rates can only be achieved through painstaking campaign setup.

An important part of the work is setting up czech republic telegram number database targeting . For campaigns in Yandex Direct, Yandex Audiences will help you target the target audience more accurately. We will understand the capabilities of the service, types of segments, and show examples of using data.

Yandex Audiences is a service where advertisers can create different user segments and find those who are similar to the target audience. Segments are created based on their own data (CRM, ID), Yandex data or information taken from external sources.

The Yandex Audience service is powered by Crypta. This machine learning technology uses artificial intelligence to determine important user characteristics such as gender, age, interests, income, city/city district.

Important! Crypto does not collect personal information - user names, addresses, phone numbers and bank cards.

Yandex Audiences are used to solve the following problems:

Creating target audience segments. Segment data is used for further campaign setup in Yandex Direct and ADFOX.
Retargeting setup. Advertising is shown to a segment of users selected in Yandex Audiences. For example, you can show ads to clients from the CRM database or users who often visit a specified location.
Setting up a user profile. Segment data is used to set up a rule/set of rules in advertising campaigns. For example, an advertiser has created a segment based on CRM data. In the rules, he can set up ad display to those users from this segment who have already made an order on the site, subscribed, have not completed a purchase, etc.
Bid adjustment. Sets an increasing or decreasing coefficient for the audience that matches the selected retargeting conditions. For example, the bid is automatically increased by a specified coefficient when showing an ad to a user who clicked the "Buy" button but did not make a purchase.