For a lead magnet to be effective, it must meet the following requirements:

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correspond to the theme of the web page and the subject of the product or service;
have a clear and attractive title, for example, “20% discount on your first order”;
be highly visible and have an attractive design, preferably branded;
cover several of the client's pain points, but not all, or all, but not completely. If you give away a product that is too valuable for free, interest in the main product or service may fade. A lead magnet may be part of the main product (for example, the first block of a training course), but in this case it is important to clearly convey to the user what this part is and how it can be useful.
Stages of creating a sales funnel
Here are the basic steps you need to take to norway telegram database create an effective sales funnel.

Step 1. Analyze the company, market and competitors. It is important to clearly understand the pricing policy and product matrices of competitors, as well as know how their sales funnels work, what tools, triggers and communication channels they use.

Step 2. Develop a scenario map. This is a visual diagram that describes how your potential client might behave. For example, how they choose a product, what objections they have, at what stages they might leave and why. In the future, the map will become the basis for the funnel structure, and needs and objections will be the basis for the content.