Storytelling and storydoing are marketing strategies that involve narratives, but have distinct approaches .
While the former focuses on telling captivating stories to engage the audience, the latter goes further by transforming these stories into practical actions and tangible experiences.
In storytelling , the narrative is the center of attention, with a focus on moving and capturing the audience's interest. Storydoing, on the other hand, focuses on execution : the brand doesn't just tell a story, but lives and embodies its values through concrete initiatives.
This approach creates memorable experiences furniture manufacturers in usa email list that reinforce connection with audiences, especially in B2B markets where authenticity and impact are key.
Why does storydoing work in B2B sales?
Storytelling has emerged as an effective strategy in B2B sales due to its ability to create authentic and impactful experiences. Below, we’ll explore the key factors that explain its success.
Creating authentic connection
In the B2B environment, trust is one of the most important pillars for decision-making. Storydoing creates an authentic connection by demonstrating, in practice, the company's values and commitments.
When a brand lives its story rather than just telling it, it becomes more trustworthy in the eyes of partners and customers. This approach also reduces feelings of distance, making interactions more human and personalized.
Customer Experience Transformation
Storydoing transforms the customer from a passive listener into an active participant . Instead of just consuming the brand message, the customer experiences experiences that reinforce the benefits offered.
This practice is especially relevant in B2B, where purchasing decisions often involve multiple stakeholders . When the experience is memorable, it creates an impact that ripples through the customer’s organization.
Greater longevity in the relationship
The impact of story-telling goes beyond the first interaction. By creating experiences that resonate with customer values, the strategy strengthens ties between companies, promoting long-term partnerships.
This longevity is vital in B2B sales , where customer retention is just as important as acquisition. Plus, successful experiences generate referrals and strengthen the brand’s reputation in the marketplace.