What is a product and how to create it

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4P Marketing: A Step-by-Step Guide
Step-by-step guide Are you going to create (or already have) a product that you want to sell successfully, but don’t know how to do it? Are you afraid that you will be “eaten” by competitors and you will not succeed? You have come to the right place! In this guide, we will analyze the concept of 4P marketing. We will talk about each of its elements. This guide will be able to answer the overwhelming majority of questions, […]

What are the 4Ps in Marketing?
Product
How to Create a Product Your Customers Will Love
Price
How to Price Your Product Right
Place (place)
How to choose the right place?
Promotion
How do you promote yourself?
Conclusion
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Are you going to create (or already have) a product that you want to sell successfully, but don’t know how to do it? Are you afraid that you will be “eaten” by competitors and nothing will work out for you? You have come to the right place!

In this guide, we will analyze the concept of 4P marketing. We will talk about each of its elements. This guide will be able to answer the overwhelming majority of questions that arise for you.

Here you will learn:

How to Price Your Product Correctly
What role does “place” play in promoting your product?
How to promote your product
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What are the 4Ps in Marketing?
4P marketing is a well-known concept that summarizes the 4 main elements of any marketing strategy: product, price, place, and promotion .

Sounds pretty simple, and it is (the hard part is putting it all into practice, which we'll talk about below).

The idea behind the theory is that if you implement them, you will be able to generate more sales. But unfortunately, it is not that simple.

The origin of this concept, also known as the marketing mix, dates back to 1960, when McCarthy presented it in his book “ Basic Marketing: A Managerial Approach .”

You may rightly point out that this concept is already a good 60 years old, but I would not be talking about it now if this concept were not relevant in our time.

Let's dive into each R.

Product


A product is what a company offers.

It can be absolutely any product, be it a soda or an evening dress. The main thing is that your product is relevant and competitive in its niche.

These could also be services such as a consultation or a paid lecture or even a therapy session.