Set up a Tripwire funnel for PPC Campaigns

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This strategy uses a lead magnet to reel in cold leads at first and then triggers a paid product at the backend. It offers an inexpensive product to the customer to sell a more expensive one later.

For example, a lead might not be ready to purchase your online course just yet, so you create a cheaper mini-course as the trip wire and then a free ebook as the bait to reel them in.

Once they are locked into communication directors email lists your eBook, you can upsell the mini-course which they'll be more inclined to purchase.

Another example could be offering a 15-minute consultation service.

Tripwire funnels work because people like to have a good deal. However, they won't easily commit to your business without a little nudge.

The sales from your tripwire would also help you offset any advertising costs spent.

Tips for setting up your Tripwire PPC campaign

Identify your best-performing product or service and create an MVP that's cheaper but highly valuable
Run a highly targeted PPC campaign towards your target audience or demographic
Set up marketing automation afterwards based on their behavior and interaction with the product.