The main task of the SMM specialist is to attract the right target audience, interest them in the product and motivate them to perform actions necessary for business purposes. Simply put, buy, order, sign up.
Depending on the type of company and the role of SMM in the marketing strategy, the tasks of a specific specialist may be different. Somewhere, an SMM specialist is only engaged in content generation and attracting traffic to the site, and somewhere, he is also responsible for communicating with clients, launching chatbots and targeted advertising. We will consider what a good specialist should be able to do.
Functions
The global tasks for which brands engage in SMM coincide with the functions of an SMM specialist:
increasing brand awareness;
communication with clients and dealing with uae email list negativity;
attracting the target audience;
lead generation (potential clients);
forming audience loyalty to the brand.
There are no generally recognized professional standards regarding the profession of an SMM specialist. Therefore, the list of functions of the specialist is usually determined by the employer . Based on the tasks set, the duties of the SMM specialist are determined.
Responsibilities of an SMM Manager
Creating a strategy for brand/company presence in social networks. The specialist analyzes the business and competitors, determines the target audience, formulates goals and ways to achieve them, develops a plan for implementing the selected methods.
Design of business pages and communities. Independently or with the help of designers, the SMM specialist designs pages in accordance with the corporate style, adds the necessary elements (descriptions, links, photos, etc.).