When your diploma project is your own business

[aminaas1576]

It turned out that I understood how to organize hikes, come up with interesting programs and run a business. But how to advertise, position myself - there was no understanding of this. That is why I began to delve into Internet marketing. At first, I studied specific levers and mechanisms - setting up contextual advertising, for example. Or how SEO promotion works. Then I realized that I needed to study something comprehensive, strategic. And that is why I came to the course.

Why did I choose MAED? Because most courses focus on specific tools. I wanted to take a broad look at marketing and see how to put these tools together correctly.

I didn't have a presentation. I didn't prepare anything, I implemented it right away. An idea appears, I immediately start implementing it, right in the course of studying. We started doing a SWOT singapore email list analysis, and at the same time I did a SWOT analysis of my own business. And so I moved step by step. My presentation is my current product, my current business.

Sometimes I wrote to support and they answered me. To be honest, there were few questions, because the course was very well designed. I had questions and a lack of understanding of how to transfer a specific tool to my business. I have a very interesting niche in terms of the decision-making cycle and the number of clients. But by the end of the course, it had formed a system in my head.

BEFORE starting the training, I had no understanding of SWOT analysis and other tools for building a strategy and anything else. For me, advertising was not a clearly developed strategy with a USP, with differentiation, understanding of your audience, but simply showing up on Instagram to no one knows who and no one knows why. And that's what most of my competitors do. About 85% of my competitors simply advertise the same service with the same approach to the same audience. Well, I was the same.