Many professionals take literally the idea that “outbound marketing is for selling, inbound marketing is for attracting and entertaining.” Yes, this does make sense, but don’t forget that every penny invested by your client must, in the end, GENERATE SALES!
Don't believe it? See the explanation below!
Do you think that Red Bull sponsors events and produces materials, videos, and documentaries just to entertain its consumers? NO! Their focus is for you to live the Red Bull lifestyle and consume even more products!
Okay, that actually makes sense, but how can business opportunity seekers email list I apply it to my daily life? Unfortunately, our market doesn't have exact science formulas, but I've put together an incredible case study that might inspire you!
A European company has created an online platform to bring fighting couples together.
The question is: who would benefit from this platform? Couples therapists? Travel promoters (for second honeymoons)? Condom and/or contraceptive manufacturers (since separated couples don't have sex)? Wrong!
At RD Summit 2017 I discovered that: A European baby food company created this online platform, as well as materials focused on this audience on its blog. Why? Simple, separated couples don't have sex or have more babies. Reconciled couples, on the other hand, have sex, have more babies and, consequently, buy more baby food. Amazing, isn't it?
They saw a gap at the top of their consumption chain and are literally generating more leads from scratch in order to convert them in the future. Now imagine seeing gaps like this in your business and stimulating sales?
It's not impossible, Michelin did it at the beginning of the 20th century, through its travel guide for people to use their cars and wear out tires!
I planted the seed, now it's up to you!
2.1. Start inbound marketing NOW
According to some studies and data presented by speakers such as Flavia Gamonar and Vitor Peçanha , around 60% of people contact your company with the purchasing decision already made and are simply thinking about who to buy from, you or your competitors.
Another interesting fact: only 3% of your potential buyers are actually ready to buy from you.
In other words, we must focus our efforts on inbound marketing so that people get in touch with our company, seeing it as a reference and authority, and to help 97% of potential buyers who are not ready to hire us to reach the moment of purchase.
3. SHOCKING data about Google Adwords at RD Summit 2017!
I have already attended two lectures by Leandro Martinez, and I also keep in touch with him frequently via Facebook and discussion groups on social networks. Therefore, I know his potential and I can assure you: he is THE GREATEST GOOGLE ADWORDS PROFESSIONAL IN BRAZIL. And not for nothing, his lecture was shocking (in good and bad aspects).
To make it easier for you to read, I will separate the good and bad points into topics below.