Become a thought leader on YouTube

[samiaseo222]

If your business model requires you to have a consultation with a client, investing in your YouTube channel is a great place to start. Create a video answering all the questions potential clients might have and then reel them into your sales funnel by offering a consultation they can book using your link.

DM Mortgages is a real-estate chief vp compliance email list business that targets homeowners or first-time property buyers. To reach people who are already interested in their service, they created a YouTube channel offering advice.

They then link to their website and offer consultation services to capture these leads. This already positions them as a thought leader in the real estate business and keeps them at the top of mind for their prospects

6. Optimize your business with SEO
For starters, if you're a SAAS company, add your product on review sites and listings like Product Hunt and G2. This is because many prospects go there to decide on options for their needs. So include your value proposition, software images, and more.

Then nudge your current satisfied customers to leave positive reviews that will increase your credibility and ranking.

You should also invest in SEO content. Do this by identifying high-volume keywords that are related to your B2B business. Then using these keywords, optimize your homepage and landing pages to improve your ranking on search engines.

We also recommend creating informative blog posts that address your ideal client's challenges and that'll showcase your expertise as a business.