The client had done everything wrong before

[aminaas1576]

I do all this in the advertising account, and not from the phone by pressing the “Promote” button.
The result is a subscriber for 60-90 rubles.


he created one huge, blurred audience where he mixed everything: diving, weddings, expensive cars, family and children...

for some reason he called the audience “Maldives”;

launched a promo post from my phone.
Voila! Subscriber for 45-55 rubles.

EKLMN…

But that's not all. I need to figure out what's going on. I launch another promo post for the same clumsy audience and get a subscriber for 18 rubles.

And so we come to the topic of the post: why is canada email list targeting simple and even if you set it up with your left foot, you can get pleasant results, but if you do everything carefully and stick your tongue out - nothing?

Artificial Intelligence and Targeting
Targeting has become simple because we are only humans and do not get much smarter over time, but artificial intelligence does . It has become so good that you can feed it the most stupid settings and the wrong "audiences", and it will be able to understand what we need and give a more acceptable result.

Targeting has really become easier because algorithms forgive mistakes and it is often better to feed the AI ​​a huge, vague audience than to create precisely calibrated settings with your human mind.