So our audience is not everyone, but certain groups of people. More specifically, it is:
Those who monitor their health and nutrition.
Those who are sick and want to improve their health by changing their diet.
An audience segment is a group of buyers divided by various characteristics: age, gender, city, motives for purchase, and much more.
Segmentation is the process of dividing customers according to these characteristics.
Initially, we did not segment the audience, we approached everyone in a row - we shot at sparrows with a cannon and wasted the budget. Segmentation will fix the situation. We:
1. We will launch advertising for each segment separately and address people, taking into account their characteristics, needs and pain points.
2. We will see and disable poorly working segments. Or we will try to replace text and images.
3. Increase the budget for well-performing australia email list segments.
An advertising campaign with 100% segmentation will bring in more customers than an advertising campaign without segmentation.
WHAT TARGET SEGMENTS EXIST
The audience can be divided by different features. Conduct analytical work and evaluate your product from the point of view of each of the specified points.
Geographical
country, city ( example: products available only in one country or city );
district, street, metro station (products that are in demand within the district. Example: a small grocery store in a metropolis );