Adapting the strategy to different conditions

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Use Unconventional Distribution Channels To increase the impact of guerrilla marketing, look beyond traditional channels (such as social media or blogs). Consider using unconventional channels such as:
Podcasts and Webinars: Advertising on popular podcasts or hosting your own events can be a great way to get noticed.
Viral email newsletters. Prepare original letters with humor or unexpected offers to stimulate activity and distribution.
Example: Nike actively uses famous athletes to promote its products, publishing content on YouTube and other platforms where there is a significant audience.
Working with Micro-Influencers Micro-influencers are bloggers and opinion leaders brazil consumer mobile number list with a small but loyal audience. Using them as part of guerrilla marketing allows brands to minimize advertising costs while still getting more engagement. Micro-influencers can often have a greater impact on their audience than larger stars, as they are perceived as more authentic.
Step-by-step process for working with micro-influencers:
Find bloggers whose audience overlaps with your target group.
Offer them a unique partnership: holding contests, giveaways, or providing exclusive content.
Make sure the collaboration feels natural and organic, not like an obvious advertisement.
Example: Glossier uses micro-influencers to promote its products on Instagram, which has led to a rapid increase in sales.
guerrilla marketing
Adapting Guerrilla Marketing for Startups If you are just starting your business, the key goal is to attract attention with minimal costs. Guerrilla methods are ideal for startups, as they allow you to:
Focus on a niche audience and their needs.
Build trusting relationships through personalized communication.
React instantly to changes in customer preferences and behavior.