What can Anitta's clip teach us about Digital Marketing?

[asikurrahmanshuvo]

Now, the singer joins other colleagues from the world of international music in the virtual environment, such as Justin Bieber and Alok, who already have their characters on the platform.

Influencer marketing
First of all, regardless of musical taste, it must be recognized that the singer has been growing globally and a good part of this comes from her promotional strategies.

This visibility she acquired placed her in a prominent place and uae phone number list made the eyes of big brands shine, especially those that have the budget to invest in great digital influencers, as we mentioned earlier.

According to the Hubspot report , in 2022, 88% of the brands that responded to the survey dedicated their budget to Influencer Marketing campaigns.


The main objective is usually to generate brand awareness , with investments ranging from 50 to 500 thousand dollars annually. Anitta generates income with her image and reach on digital channels, while boosting the results of associated brands.

Brand building
Anitta is her own brand . When you hear the singer's name, it's easy to associate her with her audience, style, language and tastes.

The search for expansion and visibility, as well as conquering new markets, is similar to the strategy of some companies, especially when we talk about alliances. The artist invested in the production of songs with international artists and has now joined Free Fire, generating new possibilities.

Comarketing
Partnering with gaming, in the light of comarketing, is a two-way street. Comarketing can be defined as the union of two companies to create or promote content. Among its main advantages are: greater reach, reduced costs and recognition in the market .