Throughout his career, Marcelo built his knowledge in educational marketing from the beginning, working in social media and then managing large campaigns for educational companies. He says that his interest in education singapore number rew through projects focused on the sector, where he discovered the importance of data-driven and performance-based educational marketing strategies . In each experience, he developed an approach aimed at student revenue and retention , which he now applies in his work at Casa do Sabre.
The role of educational marketing in attracting and retaining students
For Marcelo, success in educational marketing is directly dependent on student acquisition and retention . He explains that by attracting new students to the platform, Casa do Sabre seeks to offer a subscription model that encourages students to stay. Marcelo highlights that, at the beginning of his journey at Casa do Sabre, he identified that a large proportion of customers were abandoning the service after three months. This problem led him to an important decision: to replace the monthly plan with an annual one, with the aim of increasing revenue and engaging students for longer .
This strategic shift is fundamental to any educational marketing strategy . Marcelo’s decision proved advantageous, as it allowed Casa do Sabre to maintain revenues with greater stability, reducing the cancellation rate and increasing retention . “Educational marketing is not just about attracting students, but about continuously engaging them ,” Marcelo reinforces, highlighting that the strategy must be sustainable and focused on continuous growth .
Growth and data in educational marketing: aligning campaigns with results
One of the pillars of effective educational marketing is the use of data to guide campaigns. Marcelo shares that throughout his career, he has always sought to understand student needs and the responses of each audience. At Casa del Conocimiento, this means carefully monitoring campaign performance and ensuring that the student experience aligns with their expectations. He explains that data analysis allows for quick correction of errors and adjustments to be made as needed so that campaigns and content have the desired impact.
Marcelo comments that, in his role, it is essential to monitor the conversion and acceptance rates of the courses offered. This work with data generates knowledge that, when applied to educational marketing , increase the relevance of the content and strengthen the relationship of students with the platform. For him, growth marketing in the educational sector is one of the most efficient ways to attract and retain students, as it is a student-oriented approach. measuring results . Marcelo believes that growth applied to educational marketing can become a competitive advantage for companies that adopt strategies focused on long-term engagement and retention .
The impact of growth marketing on educational marketing
The concept of growth marketing in educational marketing goes beyond simply increasing subscribers. Marcelo clarifies that this strategy involves, above all, identifying and testing acquisition channels that are truly effective for the sector. He highlights that growth is an essential part of educational marketing, as it allows for the implementation of segmented, personalized and performance-focused campaigns. In his words, “in educational marketing, growth is about understanding what works and what can be improved.” At the same time, it is essential to ensure that each test is aligned with the platform’s objectives, such as increasing revenue and student retention .
At Casa do Sabre, Marcelo and his team are dedicated to growth strategies that seek to attract the right audience and reduce the dropout rate . According to him, educational marketing must be guided by a business vision, where each decision seeks to have a positive impact on the company's indicators. In his experience, doing educational marketing efficiently requires long-term strategic thinking, where the goal is not only to capture potential customers, but to convert them into engaged and loyal students.