Today, for a company to remain healthy in the market, it must adopt big data strategies and promote the development of its digital maturity.
After all, we find ourselves in a new context that prioritizes the increasingly substantial integration of the online and offline worlds.
Therefore, it is important to know how to position yourself in the face of these demands and also take advantage of them, developing actions that are capable of collecting and processing data for a better customer experience.
In general terms, “ digital maturity” describes this situation: an indicator based on 4 dimensions, which measures how a given company adapts and potentially uses the digital environment, its tools and mentality, to guarantee competitive advantages and innovation for its solutions and Law Suit.
In this article we are going to talk a little about the subject, revealing what digital maturity is and how to calculate your company's digital maturity. Stay with us.
After all, what is digital maturity?
Although the name may be misleading, the concept of “digital maturity” is not based solely on digitalisation, as highly digitalised industries can still show different levels of maturity. It is necessary to go further.
Achieving digital maturity is one of the main challenges of today's azerbaijan whatsapp data corporate ecosystem, which is marked by changes in customer behavior and needs, combined with increasingly competitive market dynamics.
Even though digital maturity does not depend solely on these adaptations of business processes to the digital environment, it is undeniable that investments in data intelligence are profitable and profoundly transform organizational operations.
In a recent study, McKinsey and MIT ( Machine Intelligence for Manufacturing and Operations) analyzed 100 companies from different segments and sizes to understand why some companies are better than others at implementing a digital journey.
The survey identified that businesses strategically focused on the use of data have become true success stories , such as Wayfair, which optimized its shipments and thereby reduced the cost of logistics in its operations by 7.5%.
Augury, a predictive maintenance brand, also adapted to this scenario and managed to save 2.8 million tubes of toothpaste.
The examples, which are many and are fully highlighted here , demonstrate the importance and range of opportunities that are generated for companies that work on the digital maturity of their processes, management and solutions.
In this context, we can infer that digital maturity is the ability of a company to adapt to the digital and social transformations of the environment in which it operates , potentially using technological resources and tools to stand out in the market.
The concept involves not only the use of devices, data and technologies, but also innovative management, strategic human resources, and full attention to customer demands.
Digital maturity therefore indicates a company's efficiency in responding quickly to contextual transformations, innovating and improving its processes and solutions.
How to calculate a company's digital maturity?
According to a McKinsey survey, conducted on 124 large and medium-sized companies from different sectors, to determine the level of digital maturity of companies operating in the country, this calculation can be observed by evaluating 4 dimensions contained in this concept: Strategy, Capabilities, Organization and Culture.
The more developed each of these stages is, the more digitally mature a company is.
The dimensions have highlighted points that guide the best practices that must be followed for companies to fully adapt to the digital context. Check:
• Strategy: This dimension represents a company's ability to manage its strategies in an integrated manner, with digital not as a complement, but as part of the entire process.
• Capabilities: “Capacity” also refers to the need for companies to remain compliant with the standards of the digital environment based on legal compliance.