After ATT goes online

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Rina7RS
Posts: 480
Joined: Mon Dec 23, 2024 3:38 am

After ATT goes online

Post by Rina7RS »

Therefore, LINE has established its own website on the premise of protecting user information. Data base; sensitive or private information will never be collected, such as personal conversation records, which are end-to-end encrypted. LINE will never monitor the content for subsequent advertising purposes. The future of advertising As for which LINE advertisers will be affected? The first thing you need to understand is that in LINE's advertising environment, advertisers will only upload IDFA information to advertise "LAP ads" (LINE Ads Platform, LINE performance-based advertising), but the current scope of LAP delivery is limited to the internal version of LINE APP.

The focus is on location, and there are no off-site APP network advertisements, so there will be no problem of reduced or inaccurate off-site APP advertising exposure. In other words, affected advertisers will only be affected by LAP advertisers who manually "upload IDFA" or automatically connect "mobile application audiences", and other france mobile phone number list advertisers such as LINE TODAY Billboard (homepage billboard) , guaranteed products such as the big sign on the homepage, and the functions of locking age, gender, and even interests and behaviors in the LAP backend, because they use LINE's own Data Base, they are basically unaffected. , it is expected that the following digital quantities may be reduced.

The number of manually uploaded "Upload IDFA" lists ・Part of the list of "Website Traffic Audience" In addition, only for APP advertisers who have connected SDK manufacturers , the following digital quantities are expected to be reduced: ・The number of "mobile application audience" lists automatically connected through the SDK ・The conversion volume related to iOS user APP advertising activities on the performance report (in the future, it will be connected to the tracking framework "SKAdNetwork" released by Apple to help advertisers track the conversion results of iOS user groups) Although the impact of ATT on LAP at this stage can be roughly divided into these four parts.
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