Communication, acquisition, and decision-making vary from country to country. Therefore, you should always do your research beforehand and address questions such as:
Do your target customers typically make decisions in groups or purchase products, individually, with just a quick tap of their credit card?
Do they need as much personal communication as in Brazil or Japan, where face-to-face meetings are more popular than phone calls and video conferences?
Consider DoorMint’s failed expansion into India . DoorMint started out as an online service italy mobile number example ordering marketplace, connecting suppliers (e.g., plumbing, pest control) with customers.
As the company expanded, they decided to specialize with a focus solely on online laundry and dry cleaning. This choice proved a fatal mistake in India, where traditional washers or dhobi have long served this need. DoorMint could not compete with tradition.
Specify the interests and demographics of the target market
In addition to a strong cultural foundation, you should also pay attention to the demographics and interests of your target market. These can be very different in a new region.
SEMrush's Market Explorer tool allows you to study the audience characteristics of your new market. This detailed level of data will help you prepare for successful expansion and avoid unpleasant surprises.
SEMrush Market Explorer: Data on target market's demographics and interests
Make your value proposition clear
Consider what benefits customers can expect and what your key differentiators are. Answer these questions:
How does your product or service solve/improve problems?
What benefits can customers expect?
Why should customers buy from you instead of your competitors? In other words, how are you better than your competitors?
Then, define a value proposition that will be an intersection of all three.