For example, if you are launching a new feature aimed at property management companies in paris, you will need data on parisian decision-makers in real estate. Choose a data enrichment tool find the data enrichment tool that will automatically provide you with the information you need about the companies and contacts you are targeting to sell and prospect effectively. It should also integrate with your customer relationship management (crm) system to update your current data so it remains accurate.
Also, make sure it is gdpr compliant to bank data avoid penalties. Do your due diligence before committing to a solution. Most companies offer free demos where you can see the platform in action and ask questions of a product expert. Refresh your data regularly data degrades quickly. B2b buyers often change email addresses, job titles, and companies. To maintain accuracy, update your database regularly. A good b2b data enrichment service provider should refresh the data on a recurring basis so that you don't have to worry about it.
What is the difference between data enrichment and data cleansing? Data cleaning replaces and removes inaccurate or unnecessary data , but it doesn’t add new data points to your records. That’s where data enrichment comes in , which is the process of supplementing your dataset with raw data from multiple sources. Each plays a key role in the data hygiene process. For example, data cleansing helps identify and remove an invalid email address.