Create clear and simple information for online transactions

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CTA CRO Transmit security Today, users tend to have more trust in online spaces than they used to (just think how absurd it would have seemed to buy a computer online in the 90s...), but there is still a significant segment of potential customers who need security to go all the way to purchasing.


In this sense, I give you two tips. First of all, use the HTTPS protocol . Google recently declared that it will penalize websites that do not adopt a secure form of data transmission. But, beyond what Big G thinks and says (which I would not ignore, if I were you), even the users of your online store are clamoring for a secure protocol.


HTTPS is the way: it is a small chinese overseas europe phone number list investment for a guaranteed result. Second tip: The conditions of sale cannot and must not be a list of cold and bureaucratic rules, like the latest Legislative Decree.


Look, for example, at how Save My Bag, a manufacturer of fashion bags, created the page relating to the right of withdrawal. This is how you should be with your customers: kind, clear, direct, unequivocal. Eliminate doubts, fears, uncertainties Americans call them FUDs , from the initials of fears, uncertainties and doubts .