5. Use Your Blog’s Layout to Make Your Blog More

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5. Use Your Blog’s Layout to Make Your Blog More Marketable
ryrob Homepage Screenshot (Example of a Blog Layout that Helps Market Your Blog)
The design of your overall blog layout may not seem like an important aspect of your blog marketing plan, but it plays a larger role than you might think. Blog marketing isn’t just about attracting people to your blog—it’s also about convincing them to stick around once they arrive. A smart blog layout will help keep people on your blog and lower your bounce rate.

Here are some of my tried and true best practices for making the user experience better for readers on your blog, which will help lead to stronger conversion rates, more repeat visitors, and a more marketable blog overall.

Use a Design That’s Clean and Easy to Scan
At the center of my own blog design, I like to use a lot of white space to armenia phone number material my reader’s eyes focused on the text and images on my blog. This clean design makes it easy for people to navigate my blog and find important elements without being visually distracted.

I also make sure that all of my blog posts are easy to scan. That means using a lot of headers and cascading sub-headers. This practice makes it a lot easier for people to decide whether or not an article answers their questions. For longer articles, I also make a clickable table of contents (like the one you’ve seen near the top of this article and scrolling along with you in the sidebar if you’re on a desktop computer), so that readers can go directly to the section they’re interested in.

This is what the table of contents looks like in my guide, How to Start a Blog:

Blog Marketing Strategies to Use (Blog Layout and Menu Example) Screenshot
Organize Your Layout for Easy Accessibility to Other Parts of Your Blog
One way to lower your bounce rate considerably is to make it very easy to navigate around your blog. There are several ways to do this, but a top and bottom navigation menu is an excellent place to start. Here’s my top navigation menu:

ryrob Top Navigation Menu (Screenshot) Example of a Marketable Blog Layout
And here’s my footer navigation menu, which offers up key links to additional reading I want my readers to check out:

Screenshot of ryrob Footer Navigation Menu
Every page on my blog includes this same helpful navigation information‚ with the top menu linking to my best content, my guide to starting a blog, my about page, my contact page, and my blog roll. At the bottom, I give even more specific directions with recent blog posts and podcasts, my most popular posts, and links to pages about working with me.