– Expert Testimonials: Some brands use industry experts to advertise their products/services. This is particularly effective because the mind works by association.
Imagine finding a product that interests you but it says “last pieces available” , even if you have no intention of purchasing it, that limitation stimulates a sense of urgency in you: you feel the need to buy before it runs out.
When we perceive something czech republic mobile number as rare or running out, its value will seem to increase : this pushes us to make an immediate decision.
The scarcity lever states that what is rare and limited is perceived as more valuable.
This principle is based on the fear of missing out on an opportunity .
How to Apply Scarcity in Marketing
Offer limited time offers : offering limited and exclusive discounts will stimulate people to make immediate purchases.
Limited edition: creating limited edition products/services will trigger people's desire not to miss out on something exclusive.
In fact, scarcity is based on the fear of losing something , rather than the need to obtain something .