Why should you use this tool?

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Due to time constraints and the accepted level of effort exerted on a search, customers may not be able to go through all of the items on the site. As a result, some customers cannot find the exact item they were looking for or an item they truly desire. Consequently, some customers may purchase an item with a high level of cognitive dissonance or not make a purchase at all.
How does it work?
Technology tracks the shoppers’ cursors movement around the site and predicts when customers are about to abandon the site according to how and where their cursors move. An abandonment is usually detected cell phone number leads when a visitor moves the cursor to the address bar (most likely to search for a different website) or to the back button to leave the site.



The main reason for using exit intent pop ups is to reduce browse, cart and checkout abandonment. The pop ups motivate shoppers who are about to leave the site to stay instead and re-engage with the site, by offering them something of value.

This is particularly aimed at first time and returning visitors as well as price-sensitive shoppers. This strategy keeps the customers on the site, increases the likelihood of a purchase due to the newly added value and as a result improves the conversion rate. Barilliance has found that this strategy induces an average of 10% conversion rate, though some companies have seen conversion rates as high as 100%.

Another major benefit of using exit intent pop ups is to acquire the shoppers’ details, in particular their email addresses. It is crucial to have customers’ emails in cases they do leave the site so we can remarket to them and increase cart recoveries.