To connect with its core audience of small to medium-sized business o usa mobile db wners, MailChimp, for instance, worked with professional content creators to launch its All In a Day’s Work campaign.
Slick, informational and wonderfully presented, this mini-series outlines the challenges and truths that come with running a budding business, along with the triumphs. This collection of telling stop-motion videos were cross-promoted via MailChimp’s most subscribed social media channels, earning droves of engagement in the process. A testament to the power of content creation specialists.
Another inspiring example of content creator collaboration comes from retailer Boots. To prime consumers for its new seasonal range, the brand launched its ‘Summer Better Ready’ campaign with the help of content creators.
The video itself is polished and builds a real buzz. Coupled with social media as well as editorial content, the campaign was a roaring success, earning Boots an ROI of £2.50 for every £1 spent.