The economies of scale and network effects of platforms are so great that the influence of platforms will only increase in all sectors in the coming years. It is not without reason that (traditional) retailers are increasingly trying to transform themselves into platforms. Your place within the distribution chain has become more important online than ever before.
Your place in the distribution chain has become more important online than ever before.
The influence of artificial intelligence on our daily lives is unstoppable. It is not only unleashing a total technological revolution, but will also form an important basis for further growth within internet marketing.
Artificial intelligence puts an end to a completely controlled world, where programmers tell the computer what to do. With artificial intelligence, they no longer give instructions, but in fact indonesia mobile number list train the computers. As you can imagine, that is precisely what creates an exponential growth of new possibilities.
Artificial intelligence will make parts of the work we currently do as marketers redundant. Automation can simply make much faster, much more and much more intelligent decisions than humans can. Moreover, it offers far-reaching opportunities for further personalization on the internet, where there is still much to be gained.
5. Video will continue to grow
Large advertising giants like Google and Facebook are of course doing everything they can to increase their turnover. Because both parties are particularly dominant in terms of market share, growth based on the number of users is no longer enough for exponential growth.
To keep shareholders happy, they will have to develop new revenue models. Video plays a central role in these models. Many billions of euros are still spent on television advertising, with advertisers trying to spread their message to the masses with short spots.