Here we look at how you can make your content more inclusive for neurodiverge russian email address nt users while considering the vital importance of neurodiversity in marketing.
How to make your digital marketing more inclusive to neurodivergent consumers
Neurodivergent people experience the world differently to neurotypical people (those whose brain functions are seen as ‘standard’). And, these differences extend to the digital as well as the physical world.
As such, some design formats, fonts, screen layouts, navigational functions, colors, copy, and imagery might not make sense to a neurodivergent person. Often this can cause stress and frustration.
To help make your digital marketing content and communications more inclusive to everyone, here are some practical tips for your consideration.
To make your copy and communications more inclusive to neurodivergent consumers, you should always write in a way that is literal, punchy and to the point.
Avoid abstract phrases where possible and only include what is absolutely vital in your com