The required functionality is missing

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Overloaded structure.
During the entire existence of the site, some changes are made to it, subsections, products, pages are added. All this, like a branched tree, complicates navigation, makes the site confusing, illogical. When creating a new site, the structure will be reworked. It is possible that even those changes that you plan to make in the near future (for example, adding a new brand) will be taken into account.

This area is developing quite rapidly. Complex south korea telegram database calculators, 3D modeling and tours, online booking, chats and many other useful functions can be on the pages of a site depending on its subject matter. Installation or development of functional modules is sometimes impossible on old sites without damaging the loading speed, piling up the code or breaking some other functional parts. It is also worth considering that in 50% of cases, the final bringing of the old resource to the desired form will be even more expensive than creating a new turnkey site.

Functionality of the new site

Example of a visual 3D tour of a hotel

Re-optimization of texts.
Try to carefully read the texts on your site. If they are overloaded with keywords, do not bring any benefit or description, the conclusion is one - the content is outdated. This is due to the fact that several years ago there were other rules for optimizing and promoting a resource on the network. Search engines change their algorithms or adjust them very often, and the canons that were adopted by SEO companies earlier are no longer used. Texts are still an important part of the site, so do not underestimate their importance. Remember the main thing - your description should be useful and focused on a person, not a search engine!