1. LEGO’s Botanicals Challenge

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LEGO never fails to create fun content. And recently, they belgium b2b leads leaned into their slogan “adults welcome” with a social campaign built to bring attention to new additions in their Botanicals Collection—a range of flower-building sets.

LEGO chose the perfect time to promote these new flowery sets—in the lead-up to Valentine’s Day. Their social campaign consisted of a few pieces (no pun intended). On TikTok, they featured a weekly LEGO Botanicals Challenge where florist creators were challenged to make creative displays using Botanicals sets.

@lego
Bryce is bringing the outside in this week on the LEGO Botanicals Challenge​. ​ Watch the whole thing: @FLOWER BOY ​ #flowertok #flowersareforever #legobotanical #lego

♬ original sound – LEGO


On Instagram, they posted beautiful Valentine’s-themed displays and LEGO Botanicals being built by a former contestant on The Bachelor.

And their campaign was taken offline with “Le Florist”—a LEGO store that was transformed into a florist shop populated with LEGO flowers and bouquets.