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What is a digital marketing funnel in contextual advertising
The digital marketing funnel in advertising is the stages that a potential client goes through from viewing an advertisement to making a purchase.

Funnel analysis allows you to understand how to help your target audience move to the next stage.


Read also:
Digital Funnel: What It Is and How It Will Help Business Earn More
Stages of the digital sales funnel in contextual advertising
In contextual advertising, the funnel consists of 5 stages:

Viewing an advertisement.
Visiting the site.
Bid.
Communication with the manager.
Purchase.
At the stage of displaying an advertisement, it is important to attract the audience's attention with creativity. Then, using the site, you need to give the user information to make a purchase decision.

If your site doesn't answer questions about your product or resolve objections, you'll have few leads.


Read also:
How website changes affect conversion to application
To bring back lost website visitors, set up retargeting.

At the stage of communication with the manager, the speed of processing the application is important. Teach managers to communicate with clients quickly and correctly.

Purchase is the final stage of the advertising funnel. The more people move to each subsequent stage of the funnel, the more purchases there will be. The higher the revenue and profit values ​​will be.

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Depending on the type of business, the stages of the sales funnel in contextual advertising may differ. For example, in an online store, a person makes a purchase directly on the site.

How to calculate a contextual advertising funnel
To understand whether your funnel is working effectively and what can be improved, use the unit economics calculator. Enter your data and evaluate the result. Change the funnel indicators and see how this affects revenue.

Let's see how click conversion affects sales revenue. For example, you have a budget for contextual advertising of 100,000 rubles, the number of ad impressions is 200,000. With a click conversion of 1%, your revenue will be 840,000 rubles.