The team can share a common understanding

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Setting a specific persona can help avoid differences in perception within the company and make goal setting smoother.

Points to note when setting up personas
As mentioned above, while persona settings can be useful in many ways when progressing a promotion, there are also many things you need to be careful about.

Don't make it an ideal image or make assumptions
Because you will be going into great detail about the user image, it may become a user image that is convenient for you, and may become detached from real consumer needs.
Also, because you will be going into great detail, your field of vision will be narrowed, and you may end up missing the needs.
When setting a persona, it is necessary to how you can use this database effectively think based on the "reality of the customer" and not the "ideal of the company . "
In order to prevent narrowing your field of vision, it is important to incorporate data from not only numbers but also word of mouth, etc.

Regularly review and update
As mentioned above, personas are often set when a new promotion is underway, but this does not mean that you can just leave them as they are after setting them.
In most cases, the image of the user changes over time in line with changes in society, so it is important to periodically review and incorporate them into promotion design.