4. Leverage artificial intelligence and automation

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There are several benefits of tagging on social media, like tracking trends in engagement and seeing the impact of specific campaigns. You can also use it to scale customer responsiveness by identifying common questions for your customer care team. And with Tagging in Sprout, you can track campaign UTMs and performance—all within your content calendar. This is why we recommend social teams use a tagging strategy when planning their full content calendar.

Embracing artificial intelligence (AI) and bahrain b2b leads automation, not only saves time and effort, but these technologies can enhance reporting accuracy and scalability. Teams can automate repetitive tasks like scheduling posts, responding to customer inquiries or collecting performance data. There are a variety of ways to use AI in marketing but some common use cases include social media listening, sentiment analysis and content generation.

For example, your social team could use AI prompts in a generative tool like ChatGPT to develop personalized content based on buyer personas. In Sprout, you can use AI Assist to help spark draft ideas for social media copy. Using AI and automation frees up time for your teams to focus on what they do best: strategic planning and creative initiatives.

5. Iterate your workflows as needed
Social media constantly evolves and so will your internal processes. Maintain flexibility and adapt your workflows as your business scales and your team navigates changes. As new social platforms emerge, legacy networks evolve and your team grows, your workflows will need updated.

At Sprout, our customers are our north star. That’s led to some pretty cool features designed to integrate social across a business. Here are a few fan-favorite social media workflows our customers use every day: