3. Know your audience and choose the right platform

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Once you know the budget, you can armenia b2b leads distribute it between ads and prize costs. Decide if you’ll give away a product, cash prize or something else altogether. Choose a prize that’s relevant to your target audience so you’re attracting entrants that are most likely to convert.

You need to know your audience demographics to determine which platform(s) to host your giveaway or contest.

A chart from the Sprout Social Index™ that shows the top platforms consumers and brands anticipate using in the next 12 months. Facebook, YouTube, Instagram, TikTok and Snapchat are the top 5.
Make sure to read and follow your chosen platform’s giveaway and contest guidelines, so your campaign is compliant.

4. Plan and run your giveaway or contest
Create a project plan that includes the following steps::

Chart your timeline, determine deliverables and set your rules.
Build your content and communication calendar.
Kick-off the giveaway or contest by alerting your audience and announcing your prize. Use a tagging tool like Sprout Social to track all outgoing content.
Run ads and cross-promote (e.g., on other social platforms, in your email newsletter and on your website) to increase your reach.
Watch the entries pour in.
Once your plan is approved, you’re ready to move forward and run your giveaway or contest.

5. Measure your results
The contest has ended, you’ve announced the winner and sent off their prize. It’s time to measure its performance based on the objectives you set earlier. How well did your social media contest or giveaway perform? Did you achieve your goal?