Key email marketing metrics you should track

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These email sequences are automated ‘set and forget’ campaigns. Common examples of automated email drip campaigns include the welcome email sequence and the cart abandonment sequence. Here are over other ways you can use email automation. An email drip campaign can be as complex or as simple as you want to make it. A classic email welcome campaign, for example, would have three emails. These emails are sent one after the other on consecutive days using an email autoresponder software, like getresponse.

A typical email marketing automation bc data indonesia user list workflow would look a bit like this. A simple email drip campaign built with marketing automation. Email drip campaigns can be a lot more complicated, though. They often include tracking user actions – so you target customers based on what they do. For example, someone who doesn’t open an email might be sent a different series of messages from what a person who opened the email receives. Below is a template example of an email campaign for a webinar on getresponse.

Email marketing automation cycle for a webinar. You can see there are a lot more stages to this sequence. Marketers use email drip campaigns because multiple messages are more effective at generating a result than sending a single email. A good example is a cart abandonment email– we’ll look into this in the next section. Amazing email drip campaign examples now that you know what an email drip campaign is. I’d like to get practical by breaking down common email sequences you can use to improve customer engagement for your business.