When to conduct qualitative research?

[samiaseo222]

It is quite common to carry out qualitative research through focus groups or in-depth interviews before planning quantitative research . Obviously, the research is not carried out on just any sample, but on people who represent our buyer persona. In this way, we can think carefully about which data and questions we should formulate for statistical surveys from which we can draw accurate conclusions.

However, it is also possible to carry them out r d directors email list after quantitative research or completely independently if the situation requires it. Let's take an example. Imagine that we have launched a new product on the market to reach a new segment of the population that has not bought from us until now, but it is not achieving the expected objectives.

A great way to find out what is causing this problem would be to hold a focus group. This is done with people who are part of the audience we want to target. We should ask them a series of questions and encourage them to talk and discuss what they think of the product . We might discover that they simply don't understand the product or how to use it. Or maybe they've never even heard of the product and therefore it's a problem with our marketing strategy. Or who knows what. The point is that in these conversations and moments of discussion we can draw many useful conclusions that a survey would surely not have been able to resolve (due to its limitations with closed answers).