Set the goal of the identity

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Every business is guided by certain principles to protect and maintain brand recognition. But different industries and regions have their own unique challenges. Therefore, the first stage of creating an identity is setting specific goals.

For example, if you want to launch a new estonia telegram number database brand or rebrand, you need a visual series, a slogan and a semantic content.

2. Define your internal audience

In identity, the brand audience includes not only third-party users, but also everyone who in some way represents the brand or works for it. As a rule, from the point of view of identity, the internal audience of the brand includes 2 groups.

Employees. A corporate style guide, brand book, and other corporate documents can be very useful for new employees. They will act as a reference and help avoid misinterpretations and mistakes.

Agencies and partners: Any third-party partners that a company works with, such as distributors or marketing agencies, must understand the principles of brand identity. This allows them to properly represent the brand at any level of interaction for which they are responsible.