To encourage further engagement and get their subscribers

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You can also tell the items are personalized to the recipient’s gender. Frank and oak also highlight an ongoing virtual easter egg hunt which gives email recipients an additional off on all purchases to encourage participation. Besides that, you’ll notice they use easter colors–purple, gold, and pastels–which most people automatically identify with the easter holiday. These colors are more likely to elicit positive feelings and even reactions. Key takeaways: offer an amazing easter sale, personalize your email, use action-oriented cta text, and use the easter colors to blend your email with the holiday.

Habitat uk this habitat uk easter email is ebay data a great example of how brands can weave easter into their email marketing campaigns even without a directly relatable product. Habitat, a household furnishings brand, does that by using the easter hosting angle. This habitat's easter email marketing campaign the brand also highlights that they have an easter sale, ’ attention. We also have to mention, though that the header image was an excellent idea.

It is relevant both to the holiday and their product offerings. That said, we believe a dedicated cta for those interested in the easter sale would have been a great idea. Key takeaways: you can tie easter into your email marketing campaign regardless of your product offerings–have an easter sale and use a relevant header image. Once upon a farm once upon a farm takes the trophy for one of the most unique easter campaigns. Instead of a sale, it offers downloadable coloring sheets meant to help parents connect with their children and spend quality time over easter.