The changing role of websites

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As mentioned at the beginning, the role of websites is changing not only for BtoC companies but also for companies with products and services aimed at BtoB.

This is due to the dramatic expansion in the proportion of digital in daily work activities not only among general consumers but also among business consumers (business people).

In other words, in the business world, it is inefficient to meet with salespeople every time to gather information, so the trend is to use the Internet to carry out various research. Therefore, in corporate activities, it is necessary to respond to these changes in the environment, and in order to meet customer needs, the first step in sales activities is to provide appropriate information on a website.


Creating a website that leads to sales
I think that almost all companies have already launched a website and posted some kind of information on it. Therefore, it is important to start by analyzing the access why vnpay database is important for marketing status and page viewing trends of your company's website.

The image you want to create may vary widely and may differ from person to person. However, quantified website usage is an indicator of the past. It is important to start by understanding the current situation and then determining what the ideal situation should be.

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Website analysis points
There are many indicators for analyzing websites, and the tools available range from free ones to commercially licensed products with advanced features.

Here, we will introduce some important analysis points to keep in mind, based on the free tools provided by Google.