Conducting an effective competitive analysis requires a systematic approach. Below, I’ve outlined a step-by-step process that will help you gain valuable SEO insights into your competitors . Remember, competitive analysis allows you to understand not only their strengths, but also discover areas where you can stand out.
1. Select the competition to analyze
The first step is to identify the companies you will be analyzing. This doesn’t mean all companies in your industry, but those that actually compete with you in search results.
Identify the leading players in your industry
Enter key phrases for your business into Google
Pay attention to pages that regularly appear in the top 10 results
Check your competitors' positions in search results
Use tools like Ahrefs or SEMrush to check the visibility of your pages
Pay attention to the top ranking competitor domains for your keywords
Select 5-10 key competitors for detailed analysis
Focus on companies of similar size and offering
Include both market leaders and smaller but fast-growing companies
2. Collect data on the competition
Now it's time to gather specific information about your chosen competitors. This is a key step in SEO competition analysis .
Analyze the keywords and keyword phrases used by switzerland whatsapp data your competitors
Use tools like Google Trends or Keyword Planner
Pay attention to long-tail phrases that may be less competitive
Check out the content published by your competitors and their engagement
Analyze blogs, articles and other forms of content
Pay attention to the topics that generate the most interactions
Analyze the link profile of your competitors
Use link analysis tools like Majestic or Moz
Find out where your competitors are getting valuable backlinks
Research your competitors' visibility in search engines
Check which phrases your competition is most visible for
Analyze how their visibility has changed over time
SEO competition is not a race to the finish line, but a marathon. Consistency and continuous improvement are what counts.