Capture potential customers with efficient performance improvements

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SmartNews' programmatic advertising "Standard Ads/Standard Video Ads" is a CPC/CPM billing type ad menu that delivers ads in a way that maximizes the number of views within a set budget while repeating delivery and learning. Ads can be placed for a small amount of money, and delivery settings can be made according to the purpose, such as "reach" to a wide range of users, "clicks" to maximize site referrals, and "conversions" such as purchases and registrations.

Programmatic ads are displayed in two places: the "Channel View," which is placed on the news feed of each channel, including the top page, and the "Smart View," which is placed in the middle or bottom of the article italy whatsapp number data to which you transition from the feed. There are three display formats to choose from: still images, videos, and carousels, which display multiple images in a slideshow format to effectively convey the product's features and worldview.

The new ad management screen "SmartNews Ads Ad Manager Version 2," which was fully released on April 24, 2024, also includes major updates to programmatic advertising, including the implementation of a new "SMART Targeting" feature.

The biggest feature of SMART targeting is that it uses machine learning to automatically expand the target audience every day, based on the targeting set by the advertiser. For example, even if the initial targeting is "women in their 30s," SMART targeting can expand ad delivery to users with similar attributes, such as women in their 40s and men in their 30s. Based on past performance data, it automatically finds users who are likely to convert and includes them in the target audience.