Partner with the right Snapchat influencers

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Here are four factors to keep in mind when searching for Snapchat influencers:

1. Know your audience
Different generations have unique platform ireland b2b leads preferences for social media. According to a Sprout Social Q2 Pulse Survey of more than 2,000 consumers across the US and UK, Gen Z and Millennials are the generations you can expect to see most on the platform, with Gen Z ranking Snapchat as one of their top three most-used social platforms. When you search for influencers, look for those who’ll resonate with younger generations.

2. Relevance matters
Seek out individuals whose content aligns with your brand values and whose followers match your target demographic. Use tools like Social Blade and Sprout Social Influencer Marketing (formerly Tagger) to pinpoint the best fits.

3. Prioritize engagement, not just follower count
While a large follower count is appealing, high engagement rates are a truer measure of an influencer’s impact. Focus on influencers who receive substantial interaction on their posts, such as comments, shares‌ and views.

4. Build long-term relationships
Develop long-term relationships with key influencers. Consistent partnerships lead to more authentic and impactful collaborations. Consider turning successful influencers into brand ambassadors. Ambassadors can provide a steady stream of content and maintain a continuous connection with their audience.