The objective of a research, development and innovation process is not only to find a new product (or service or business model), whose value is clearly perceived by users/customers, but to look to the future and have the courage to leave one's comfort zone , optimizing and differentiating services and processes through strategic investments. The ultimate goal, therefore, is to drive effective improvement in the company, open up to new solutions and successfully manage the complexity of the global scenario.
To demonstrate that they understand R&D, companies must know how to connect ideas, information, technologies and services , while maintaining a customer- and business-centric perspective. This imposes the need not only to create innovation that lives up to expectations, but also to continuously refine it in a cycle of constant self-improvement.
Without a global R&D&I strategy, efforts to create, improve and make innovation relevant are reduced to a list of tactics that, although effective individually, fail to impact reality as a whole. This is because an organization's capacity for innovation derives from a coherent system of interdependent processes and structures.
For those who aspire to a brilliant career in the business world, and who, for example, decide to study a Degree in Business Administration and Management , the attitude towards innovation and el salvador whatsapp data research must be the basis on which to graft all other skills . It is not surprising that the academic world has also adapted to this need by offering courses such as the Master in Entrepreneurship that makes R&D&I an essential premise.
Companies of all sizes, from startups to multinationals, can benefit greatly from implementing a functioning R&D&I model. However, each company has its own unique way of connecting strategy and innovation , within a model that must be above all functional to its specific needs.
An innovation strategy is extremely effective in outlining business R&D goals and organizing efforts to achieve them. Having this mindset helps organizations overcome obstacles, both expected and unavoidable, as well as unexpected. They can set the goals and steps necessary to complete the journey, using available resources and methodologies to test new ideas and thus stay ahead of the market, not by chasing change but by leading it.
In addition, in an innovative and shared corporate culture, employees are generally more motivated and work more efficiently . While individual initiative is rewarded, different teams work together towards a clear common goal. The result is an overall increase in productivity.
If today technology is often the main driver of competitive advantage, an R&D strategy can revolutionize entire industries , or even create a market from scratch. In the case of Netflix, Amazon, Uber, Facebook, innovation was more about the business model than the technologies. Apple, on the other hand, is a perfect example of a company that applies the principles of research, development and innovation to its entire ecosystem. The point is that there is no single type of innovation and there is certainly no single strategy that is valid for all organizations.