Email open rates are one of the measures of success

[kexej28769@nongnue]

- Bet on customization For email marketing campaigns in the pharmaceutical sector, personalization is key because the target audiences can be very different. A doctor and a patient need completely different messages. Therefore, it is important that, as a company in the pharmaceutical sector, the first thing you take into account is your audience. And that you create segmented databases for each type of user. F.- Properly track your campaign The relative simplicity of the channel makes it easy to analyse the results obtained. It is a matter of measuring some parameters that will allow you to guide your next email marketing campaigns in the pharmaceutical sector. You'll also need to measure click rates, as this will give you information about the level of engagement . And if you have calls to action, look at other aspects such as the time spent on your website once traffic has been redirected.


Or the type of email client from which your gmx mailing address messages are opened. Also, don't forget to run A/B tests that allow you to compare user actions to get better results. It can be as simple as making variations in the subject line. Test which of your titles works best. Some ideas for your next email campaign: Share the latest health news and your recommendations for use. In short, keep users informed. Remind patients of your services and products. Announce an event that you consider relevant to users. Send product discount codes on key dates. Integrate a GIF or video into your email campaign and boost engagement. Share health resources, such as wellness events and seminars, to stay connected with your users. 4 digital trends for the pharmaceutical sector How to digitalize your pharmacy Healthcare and pharmaceuticals are relatively new industries for digital marketing.