There are numerous effective techniques in inbound marketing . Below we list the most recognized for their high return on investment and dedication:
SEO of company content, both on the website and what is shared on social networks.
Pure and hard content : on the web and blogs, podcasts, infographics, ebooks, videos, among others.
Tools to capture leads : registration forms and chatbots.
Formulas to retain users: with special offers, content only for subscribers, etc.
Inbound Marketing Examples
It is always advisable to see what brands do to understand, in a practical way, what these content marketing techniques and strategies are, specifically examples of inbound marketing:
Adidas and its app 'Adidas Running'
A perfect case. Years ago they created an application turkey whatsapp data that offers utilities such as recording training sessions, being able to add GPS routes and even images taken; customized training plans; control of height, weight, fitness level; establishing medium and long-term objectives and finding out how the athlete is meeting them, whether amateur or professional.
Ikea and video marketing
They have opted for virtual reality so that those who want to buy furniture or decorate their home can see in a 3D recreation how their dream purchases would look in their home. Ikea has magnificent content marketing campaigns and its advertisements always connect with its public, knowing how to get them to identify with the company's values in very different consumer profiles.
Netflix and its actions on the street
From large banners covering major buildings on major roads in Spain's capitals to the time he filled a Madrid metro exit with fake gold bars to announce the return of La Casa de Papel.
As you can see, imagination is the key. There are countless truly successful and original proposals that can allow brands to connect with their potential audience. These and other topics are dealt with in depth in some of the training proposals of EAE Barcelona, those especially linked to communication and brand image . There are two programs that best meet the needs of those who want to develop their career in this field: the Master in Digital Marketing & Growth Hacking and the Master in Consumer Behavior and Marketing Insights .