Choose your words carefully

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Email Subject: What to Write to Get Your Email Opened?

Unopened emails mean your messages aren’t being read, and every ignored email is a missed opportunity for productive engagement. That’s why one of the valuable metrics for optimizing your marketing is your email open rate. Is your email subject line compelling enough to grab the recipient’s attention? Here are 6 tips to help you establish that initial connection and spark.

1. Optimize your email sending time
3. Test emojis in practice
4. Personalize the reading experience
5. Be direct and informative
6. Survey your customers
Be careful and judicious
1. Optimize your email sending time
SuperOffice analyzed 99,000 sent marketing female phone number data and found that 23% of them were opened within an hour of delivery. After 24 hours, the open rate dropped to less than 1%.

For this reason, you need to pay attention to the time of day (and day of the week) you plan to send emails. ManyChat, having collected statistics and opinions from several email marketing software providers, has compiled recommendations on the best times to send emails. Among them are the following:

Understanding what daily life looks like across geographic segments – especially during pandemics, natural disasters and regional conflicts
Delivering the right information “in the moment” based on your recipient’s needs
Sending an email at a time when your reader is most likely to pay attention to it, such as during business hours
Remember, your audience is the people who live on the other side of the screen. The key to a high open rate is to deliver the right message at the right time.

Read also: Email newsletter: what it should be like in 2021

2. Choose your words carefully
Did you know that iPhone only shows the subject of an email up to 32 characters long? Everything else is truncated.

If your subject line is too long, your messages can get lost. That's why it's important to put the most important words in your subject line first. Better yet, practice communicating your key idea in fewer words.