MAP: Among other features, it includes access to conversations on social networks and online news coverage.
BUZZ: one of the best known, allowing for detailed analysis of social media.
EASY SOCIAL MEDIA MONITORING: discover in detail the status of a brand or a profile on the network.
SYNTHESIO: offers both insight into the conversations surrounding a brand and measurement of the ROI of campaigns.
These platforms for online reputation management are available in both a free version, with very specific functionalities, and in premium access, with a cost that can be an investment to go further in controlling the image that a company has on networks and in the online world.
Strategies for an online reputation: keys to digital success
Achieving success in digital media is feasible if certain parameters are controlled and measured strategies are implemented based on that objective, communicating what is intended with very marked steps.
Research: gaining in-depth knowledge of how the network works and the playing fields in which a good brand image is fought for. It is important to be clear about the aspects that define the sector in which a company operates, such as competition, etc.
Establish strategy: determine objectives to be achieved, the goal on the horizon, and develop a campaign with the resources available and, according to this, the human and technical macedonia whatsapp data resources to reach that point.
Transparency and honesty: these are the values that users take into account the most. Whatever the online reputation strategy to be carried out, never incur in lies or contradictions. Sometimes a simple stumble leads to months and months of effort and dedication to achieve objectives.
Taking care of the user: online reputation strategies must consider maintaining the projected image that is achieved, the desired image, so to speak. The client cannot be abandoned to his fate, because the audience arrives as soon as it leaves.
Measuring results: To check that the actions are achieving the objectives, the parameters that define the actions must be measured.
Online reputation management: techniques to protect your digital image
Building a good online reputation requires dedication over a considerable period of time. It is about sowing in order to reap later. And as important as moving towards this goal and managing to project the desired image is maintaining it. That is why professionals must jointly establish strategies to protect your digital image .
This is one of the aspects addressed in training proposals as specific as the Master in Corporate Communication & Brand Management , essential to confidently perform a role that is key to the success of companies in the current digital context.
That said, below readers will find a series of techniques that are among the essential ones to protect the online reputation of brands:
Take care of both the textual content and the images and videos, everything counts!
Be present online, but in an appropriate and conscious way. Don't open channels without knowing how to manage them.
Monitor what is said and commented on your own channels, responding to what users and consumers point out.
Interact with followers always with the aim of adding value and being useful to them.
These are just a few guidelines, but there are other details that could be taken into account and that will allow professionals and brands to reach their goal. Today's interconnected and constantly changing world requires being alert and keeping our eyes wide open so that everything adds up online, such as offering the best photo of brands and professionals, and that is where the success of an adequate online reputation plan lies .